39
reef flux
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible$32.25avg listing price — sweet spot $15–$100
Price range
Incredible$17.00–$50.44cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.2%return rate — above 6% kills the launch gate
Conversion
Great10.7%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Bad4,482avg incumbent reviews — the moat a new listing must climb
Growth
Bad-8.7%90-day search growth — must beat 0% to launch
Market size
Bad$52K$52K/yr · 15K searches
Competition
Bad97%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand