51
red salt
Worth a lookShows low returns (0.1%), but brand-locked demand (top 5 brands take 91% of clicks) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 6% kills the launch gate
Avg price
Incredible$39.13avg listing price — sweet spot $15–$100
Price range
Great$8.01–$110.60cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great7.2%search→purchase rate — share of searches ending in a sale
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,249.5avg incumbent reviews — the moat a new listing must climb
Growth
Okay+13.9%90-day search growth — must beat 0% to launch
Market size
Okay$182K$182K/yr · 64K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad91%top-5 brand share — brand-locked demand