57
rat toys
Worth a lookShows low returns (0.8%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 6% kills the launch gate
Brand share
Incredible37%top-5 brand share — no brand owns this niche
Competition
Great22%top-5 click share — an open shelf
Price range
Good$4.65–$36.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$13.81avg listing price — sweet spot $15–$100
Review moat
Good1,460.56avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Market size
Bad$99K$99K/yr · 316K searches
Growth
Bad-4.3%90-day search growth — must beat 0% to launch