50
rat food
Worth a lookShows low returns (0.0%), but brand-locked demand (top 5 brands take 99% of clicks) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Conversion
Incredible15.8%search→purchase rate — share of searches ending in a sale
Avg price
Great$14.94avg listing price — sweet spot $15–$100
Price range
Good$6.08–$40.75cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$758K$758K/yr · 321K searches
Review moat
Okay3,051.38avg incumbent reviews — the moat a new listing must climb
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Growth
Bad-1.1%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad99%top-5 brand share — brand-locked demand