57
rabbit tunnel
Worth a lookShows low returns (1.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Great1.1%return rate — above 6% kills the launch gate
Competition
Great35%top-5 click share — an open shelf
Brand share
Great56%top-5 brand share — no brand owns this niche
Avg price
Great$16.68avg listing price — sweet spot $15–$100
Price range
Good$6.35–$34.65cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,304.11avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.8%search→purchase rate — share of searches ending in a sale
Market size
Okay$196K$196K/yr · 311K searches
Growth
Okay+6.1%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality