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rabbit hutch
Launch itA $1.8M/yr market growing +6.2% this quarter with returns at 1.2% — clears our launch bar.
Quality gap
Incredible4.0★avg incumbent rating — lower means beatable quality
Returns
Great1.2%return rate — above 6% kills the launch gate
Market size
Great$1.8M$1.8M/yr · 2.4M searches
Competition
Great30%top-5 click share — an open shelf
Brand share
Great51%top-5 brand share — no brand owns this niche
Avg price
Great$95.12avg listing price — sweet spot $15–$100
Review moat
Good510.56avg incumbent reviews — the moat a new listing must climb
Price range
Okay$3.52–$204.30cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+6.2%90-day search growth — must beat 0% to launch
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale