51
purple shampoo for horses
Worth a lookShows low returns (0.5%), but a small market ($36K/yr) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 6% kills the launch gate
Avg price
Incredible$23.68avg listing price — sweet spot $15–$100
Price range
Great$11.96–$52.92cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good6.3%search→purchase rate — share of searches ending in a sale
Review moat
Good810.79avg incumbent reviews — the moat a new listing must climb
Growth
Good+44.0%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Market size
Bad$36K$36K/yr · 24K searches