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purina kitten food
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Conversion
Incredible13.7%search→purchase rate — share of searches ending in a sale
Avg price
Great$19.67avg listing price — sweet spot $15–$100
Market size
Great$1.4M$1.4M/yr · 517K searches
Price range
Great$9.05–$32.84cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+4.0%90-day search growth — must beat 0% to launch
Review moat
Bad14,473.63avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Competition
Bad93%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand