58
purina dog treats
Launch itA $2.5M/yr market growing +7.1% this quarter with returns at 0.0% — clears our launch bar.
Conversion
Incredible19.9%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Market size
Incredible$2.5M$2.5M/yr · 953K searches
Avg price
Good$13.39avg listing price — sweet spot $15–$100
Price range
Good$4.80–$28.72cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Growth
Okay+7.1%90-day search growth — must beat 0% to launch
Review moat
Bad5,601.86avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad97%top-5 brand share — brand-locked demand