Skip to content
50

purina dog chow

Worth a look

Shows low returns (0.0%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Market size 66Growth 43Conversion 54Competition 37Returns 100Price range 85Avg price 95Brand share 0Review moat 24Quality gap 24

Returns

Incredible0.0%

return rate — above 6% kills the launch gate

Avg price

Incredible$29.36

avg listing price — sweet spot $15–$100

Price range

Great$9.24–$55.86

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Good$634K

$634K/yr · 479K searches

Conversion

Good4.5%

search→purchase rate — share of searches ending in a sale

Growth

Okay+14.4%

90-day search growth — must beat 0% to launch

Competition

Okay63%

top-5 click share — leaders hold, buyers still browse

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Review moat

Bad6,078.26

avg incumbent reviews — the moat a new listing must climb

Brand share

Bad100%

top-5 brand share — brand-locked demand