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54

purepath

Worth a look

Shows beatable incumbent ratings (3.5★), but a small market ($43K/yr) keeps it on the watch list.

Market size 11Growth 83Conversion 65Competition 14Returns 77Price range 73Avg price 79Brand share 32Review moat 54Quality gap 100

Quality gap

Incredible3.5★

avg incumbent rating — lower means beatable quality

Growth

Great+81.2%

90-day search growth — must beat 0% to launch

Avg price

Great$16.70

avg listing price — sweet spot $15–$100

Returns

Great1.9%

return rate — above 6% kills the launch gate

Price range

Good$9.38–$29.88

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good5.8%

search→purchase rate — share of searches ending in a sale

Review moat

Good1,352.17

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay86%

top-5 brand share — brands hold most of the demand

Competition

Bad84%

top-5 click share — a locked-up shelf

Market size

Bad$43K

$43K/yr · 44K searches