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purepath
Worth a lookShows beatable incumbent ratings (3.5★), but a small market ($43K/yr) keeps it on the watch list.
Quality gap
Incredible3.5★avg incumbent rating — lower means beatable quality
Growth
Great+81.2%90-day search growth — must beat 0% to launch
Avg price
Great$16.70avg listing price — sweet spot $15–$100
Returns
Great1.9%return rate — above 6% kills the launch gate
Price range
Good$9.38–$29.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.8%search→purchase rate — share of searches ending in a sale
Review moat
Good1,352.17avg incumbent reviews — the moat a new listing must climb
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Competition
Bad84%top-5 click share — a locked-up shelf
Market size
Bad$43K$43K/yr · 44K searches