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pure vita dog food
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Review moat
Incredible91.32avg incumbent reviews — the moat a new listing must climb
Price range
Incredible$27.81–$99.01cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$53.86avg listing price — sweet spot $15–$100
Conversion
Good6.8%search→purchase rate — share of searches ending in a sale
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Growth
Okay+8.9%90-day search growth — must beat 0% to launch
Market size
Okay$129K$129K/yr · 35K searches
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Brand share
Bad100%top-5 brand share — brand-locked demand