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pure vita dog food

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Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 29Growth 36Conversion 73Competition 39Returns 100Price range 95Avg price 92Brand share 0Review moat 95Quality gap 11

Returns

Incredible0.0%

return rate — above 6% kills the launch gate

Review moat

Incredible91.32

avg incumbent reviews — the moat a new listing must climb

Price range

Incredible$27.81–$99.01

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great$53.86

avg listing price — sweet spot $15–$100

Conversion

Good6.8%

search→purchase rate — share of searches ending in a sale

Competition

Okay61%

top-5 click share — leaders hold, buyers still browse

Growth

Okay+8.9%

90-day search growth — must beat 0% to launch

Market size

Okay$129K

$129K/yr · 35K searches

Quality gap

Bad4.8★

avg incumbent rating — lower means beatable quality

Brand share

Bad100%

top-5 brand share — brand-locked demand