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pur luv chicken jerky dog treats
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible30.8%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Price range
Great$12.88–$25.02cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$17.08avg listing price — sweet spot $15–$100
Growth
Good+29.2%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$81K$81K/yr · 15K searches
Review moat
Bad14,167.33avg incumbent reviews — the moat a new listing must climb
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand