45
puppy treats
Skip itBrand-locked demand (top 5 brands take 93% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Conversion
Incredible18.1%search→purchase rate — share of searches ending in a sale
Price range
Good$4.22–$34.45cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$453K$453K/yr · 279K searches
Avg price
Okay$8.98avg listing price — sweet spot $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-3.2%90-day search growth — must beat 0% to launch
Competition
Bad73%top-5 click share — a locked-up shelf
Review moat
Bad10,889.31avg incumbent reviews — the moat a new listing must climb
Brand share
Bad93%top-5 brand share — brand-locked demand