54
puppy shampoo
Worth a lookShows low returns (0.6%), but a deep review moat (13,721 avg reviews) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 6% kills the launch gate
Conversion
Incredible14.3%search→purchase rate — share of searches ending in a sale
Market size
Great$1.5M$1.5M/yr · 860K searches
Price range
Good$5.25–$31.04cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$12.47avg listing price — sweet spot $15–$100
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Okay+0.0%90-day search growth — must beat 0% to launch
Review moat
Bad13,720.82avg incumbent reviews — the moat a new listing must climb