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puppy dental chew
Skip itBrand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Conversion
Incredible12.3%search→purchase rate — share of searches ending in a sale
Avg price
Good$12.17avg listing price — sweet spot $15–$100
Price range
Good$5.02–$24.89cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+7.9%90-day search growth — must beat 0% to launch
Market size
Okay$155K$155K/yr · 103K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Bad74%top-5 click share — a locked-up shelf
Review moat
Bad8,778.83avg incumbent reviews — the moat a new listing must climb
Brand share
Bad96%top-5 brand share — brand-locked demand