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puppy brush
Worth a lookShows low returns (1.6%), but a deep review moat (11,811 avg reviews) keeps it on the watch list.
Returns
Great1.6%return rate — above 6% kills the launch gate
Conversion
Good7.0%search→purchase rate — share of searches ending in a sale
Brand share
Good60%top-5 brand share — brands hold most of the demand
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Market size
Good$309K$309K/yr · 402K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay$11.02avg listing price — sweet spot $15–$100
Price range
Okay$5.20–$19.92cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+1.8%90-day search growth — must beat 0% to launch
Review moat
Bad11,811.35avg incumbent reviews — the moat a new listing must climb