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pumpkin for dogs
Launch itA $1.6M/yr market growing +12.9% this quarter with returns at 0.1% — clears our launch bar.
Returns
Incredible0.1%return rate — above 6% kills the launch gate
Conversion
Incredible16.5%search→purchase rate — share of searches ending in a sale
Market size
Great$1.6M$1.6M/yr · 639K searches
Avg price
Great$15.28avg listing price — sweet spot $15–$100
Price range
Good$1.57–$39.30cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Okay+12.9%90-day search growth — must beat 0% to launch
Review moat
Okay2,910.54avg incumbent reviews — the moat a new listing must climb
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Competition
Bad77%top-5 click share — a locked-up shelf