59
protein cat food
Worth a lookShows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Avg price
Incredible$27.36avg listing price — sweet spot $15–$100
Conversion
Great10.5%search→purchase rate — share of searches ending in a sale
Price range
Great$6.87–$55.31cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$703K$703K/yr · 244K searches
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay1,696.22avg incumbent reviews — the moat a new listing must climb
Growth
Bad-6.7%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand