49
probios
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 6% kills the launch gate
Conversion
Incredible16.5%search→purchase rate — share of searches ending in a sale
Avg price
Incredible$30.24avg listing price — sweet spot $15–$100
Price range
Great$14.38–$67.84cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,050.65avg incumbent reviews — the moat a new listing must climb
Market size
Good$401K$401K/yr · 81K searches
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Growth
Bad-9.8%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad100%top-5 brand share — brand-locked demand