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55

poultice

Worth a look

Shows a sweet-spot price point ($28.66 avg), but a small market ($75K/yr) keeps it on the watch list.

Market size 19Growth 83Conversion 79Competition 22Returns 89Price range 92Avg price 95Brand share 35Review moat 90Quality gap 24

Avg price

Incredible$28.66

avg listing price — sweet spot $15–$100

Price range

Great$13.43–$53.68

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Great201.92

avg incumbent reviews — the moat a new listing must climb

Returns

Great1.3%

return rate — above 6% kills the launch gate

Growth

Great+78.8%

90-day search growth — must beat 0% to launch

Conversion

Great8.0%

search→purchase rate — share of searches ending in a sale

Brand share

Okay84%

top-5 brand share — brands hold most of the demand

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Competition

Bad74%

top-5 click share — a locked-up shelf

Market size

Bad$75K

$75K/yr · 33K searches