50
pleco food
Worth a lookShows searches that convert (21.2% search→purchase), but strong incumbent ratings (4.6★) keeps it on the watch list.
Conversion
Incredible21.2%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Price range
Good$1.37–$29.97cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+19.0%90-day search growth — must beat 0% to launch
Market size
Okay$264K$264K/yr · 121K searches
Avg price
Okay$10.35avg listing price — sweet spot $15–$100
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Review moat
Bad5,958avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality