45
plastic dog crate
Skip itWeak search conversion (0.7%) — this niche doesn't clear our bar today.
Competition
Great34%top-5 click share — an open shelf
Avg price
Great$95.52avg listing price — sweet spot $15–$100
Brand share
Good61%top-5 brand share — brands hold most of the demand
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Growth
Good+22.9%90-day search growth — must beat 0% to launch
Price range
Okay$16.27–$317.64cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad6,054.56avg incumbent reviews — the moat a new listing must climb
Returns
Bad7.5%return rate — above 6% kills the launch gate
Market size
Bad$40K$40K/yr · 57K searches
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale