61
pet gentle
Worth a lookShows demand growing +217.9% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+217.9%90-day search growth — must beat 0% to launch
Quality gap
Incredible3.8★avg incumbent rating — lower means beatable quality
Avg price
Incredible$26.84avg listing price — sweet spot $15–$100
Price range
Incredible$19.80–$39.16cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great7.7%search→purchase rate — share of searches ending in a sale
Market size
Good$557K$557K/yr · 269K searches
Review moat
Okay1,664.4avg incumbent reviews — the moat a new listing must climb
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Returns
Bad6.1%return rate — above 6% kills the launch gate
Competition
Bad83%top-5 click share — a locked-up shelf