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pet filter
Worth a lookShows low returns (0.8%), but a deep review moat (7,837 avg reviews) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 6% kills the launch gate
Conversion
Incredible12.6%search→purchase rate — share of searches ending in a sale
Avg price
Great$21.32avg listing price — sweet spot $15–$100
Price range
Great$6.35–$67.98cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Market size
Okay$212K$212K/yr · 79K searches
Growth
Okay+5.2%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad90%top-5 brand share — brand-locked demand
Review moat
Bad7,836.55avg incumbent reviews — the moat a new listing must climb