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pedigree puppy food
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Conversion
Great11.7%search→purchase rate — share of searches ending in a sale
Avg price
Great$20.07avg listing price — sweet spot $15–$100
Price range
Great$5.77–$56.43cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$411K$411K/yr · 175K searches
Growth
Bad-2.0%90-day search growth — must beat 0% to launch
Review moat
Bad5,541.78avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad85%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand