Skip to content
36

paw print ornament kit dog

Skip it

Soft demand (-49.5% this quarter) — this niche doesn't clear our bar today.

Market size 32Growth 0Conversion 91Competition 16Returns 52Price range 37Avg price 72Brand share 19Review moat 43Quality gap 53

Conversion

Great11.1%

search→purchase rate — share of searches ending in a sale

Avg price

Good$14.62

avg listing price — sweet spot $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Returns

Good2.9%

return rate — above 6% kills the launch gate

Review moat

Okay2,241

avg incumbent reviews — the moat a new listing must climb

Price range

Okay$6.44–$20.09

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Okay$146K

$146K/yr · 90K searches

Brand share

Bad92%

top-5 brand share — brand-locked demand

Competition

Bad80%

top-5 click share — a locked-up shelf

Growth

Bad-49.5%

90-day search growth — must beat 0% to launch