46
other half doggie dental
Skip itSoft demand (-35.9% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 6% kills the launch gate
Avg price
Incredible$24.37avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Conversion
Great8.0%search→purchase rate — share of searches ending in a sale
Price range
Great$6.52–$48.80cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Review moat
Bad7,501.5avg incumbent reviews — the moat a new listing must climb
Competition
Bad77%top-5 click share — a locked-up shelf
Market size
Bad$54K$54K/yr · 27K searches
Growth
Bad-35.9%90-day search growth — must beat 0% to launch