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organic dog shampoo
Launch itA $1.2M/yr market growing +5.9% this quarter with returns at 0.6% — clears our launch bar.
Returns
Incredible0.6%return rate — above 6% kills the launch gate
Conversion
Incredible14.0%search→purchase rate — share of searches ending in a sale
Market size
Great$1.2M$1.2M/yr · 579K searches
Avg price
Great$15.29avg listing price — sweet spot $15–$100
Price range
Good$6.74–$32.66cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Growth
Okay+5.9%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad9,399.27avg incumbent reviews — the moat a new listing must climb
Brand share
Bad95%top-5 brand share — brand-locked demand