45
odor control cat litter
Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 6% kills the launch gate
Avg price
Great$19.34avg listing price — sweet spot $15–$100
Conversion
Great7.6%search→purchase rate — share of searches ending in a sale
Price range
Great$9.47–$31.72cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+28.0%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad$85K$85K/yr · 58K searches
Competition
Bad80%top-5 click share — a locked-up shelf
Review moat
Bad21,363.55avg incumbent reviews — the moat a new listing must climb
Brand share
Bad97%top-5 brand share — brand-locked demand