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nulo wet dog food
Launch itA $1.5M/yr market growing +15.2% this quarter with returns at 0.0% — clears our launch bar.
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Avg price
Incredible$35.49avg listing price — sweet spot $15–$100
Price range
Great$12.65–$84.34cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great10.5%search→purchase rate — share of searches ending in a sale
Market size
Great$1.5M$1.5M/yr · 399K searches
Competition
Good40%top-5 click share — leaders hold, buyers still browse
Growth
Okay+15.2%90-day search growth — must beat 0% to launch
Review moat
Okay2,963.87avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad100%top-5 brand share — brand-locked demand