57
no scratch spray for cats
Worth a lookShows beatable incumbent ratings (3.6★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Quality gap
Incredible3.6★avg incumbent rating — lower means beatable quality
Returns
Incredible0.7%return rate — above 6% kills the launch gate
Conversion
Great11.5%search→purchase rate — share of searches ending in a sale
Avg price
Great$15.13avg listing price — sweet spot $15–$100
Market size
Good$590K$590K/yr · 338K searches
Price range
Good$8.14–$22.80cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Growth
Bad-0.5%90-day search growth — must beat 0% to launch
Competition
Bad70%top-5 click share — a locked-up shelf
Review moat
Bad4,051.64avg incumbent reviews — the moat a new listing must climb