33
no pull leash
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Price range
Incredible$16.01–$26.25cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$20.53avg listing price — sweet spot $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Market size
Okay$116K$116K/yr · 279K searches
Growth
Bad-0.4%90-day search growth — must beat 0% to launch
Conversion
Okay2.0%search→purchase rate — share of searches ending in a sale
Review moat
Bad37,170.11avg incumbent reviews — the moat a new listing must climb
Brand share
Bad100%top-5 brand share — brand-locked demand
Returns
Bad12.9%return rate — above 6% kills the launch gate