40
no dog level
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible1.0%return rate — above 6% kills the launch gate
Avg price
Incredible$27.49avg listing price — sweet spot $15–$100
Conversion
Great8.5%search→purchase rate — share of searches ending in a sale
Price range
Great$9.08–$42.77cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,883.33avg incumbent reviews — the moat a new listing must climb
Growth
Bad-1.8%90-day search growth — must beat 0% to launch
Market size
Bad$92K$92K/yr · 39K searches
Competition
Bad76%top-5 click share — a locked-up shelf
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad100%top-5 brand share — brand-locked demand