45
msm for horses
Skip itA concentrated shelf (top 5 take 72% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 6% kills the launch gate
Avg price
Incredible$43.43avg listing price — sweet spot $15–$100
Review moat
Good511.07avg incumbent reviews — the moat a new listing must climb
Conversion
Good5.3%search→purchase rate — share of searches ending in a sale
Price range
Okay$13.14–$189.69cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+8.9%90-day search growth — must beat 0% to launch
Market size
Okay$137K$137K/yr · 60K searches
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Competition
Bad72%top-5 click share — a locked-up shelf
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality