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mix
Launch itA $2.9M/yr market growing +6.0% this quarter with returns at 0.0% — clears our launch bar.
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Conversion
Incredible16.7%search→purchase rate — share of searches ending in a sale
Market size
Incredible$2.9M$2.9M/yr · 2.2M searches
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Price range
Okay$3.12–$24.29cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+6.0%90-day search growth — must beat 0% to launch
Review moat
Okay3,290.89avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad$8.05avg listing price — sweet spot $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand