25
mendota slip lead
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Great$21.42avg listing price — sweet spot $15–$100
Price range
Great$12.49–$24.41cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay3.2%return rate — above 6% kills the launch gate
Growth
Okay+4.5%90-day search growth — must beat 0% to launch
Review moat
Bad5,967.22avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Competition
Bad85%top-5 click share — a locked-up shelf
Market size
Bad$10K$10K/yr · 29K searches
Brand share
Bad100%top-5 brand share — brand-locked demand