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maltese
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Avg price
Incredible$29.61avg listing price — sweet spot $15–$100
Price range
Great$11.15–$59.08cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great7.9%search→purchase rate — share of searches ending in a sale
Growth
Good+23.5%90-day search growth — must beat 0% to launch
Review moat
Bad11,604avg incumbent reviews — the moat a new listing must climb
Market size
Bad$80K$80K/yr · 34K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad85%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand