50
malacetic ultra
Worth a lookShows searches that convert (17.0% search→purchase), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Conversion
Incredible17.0%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.6%return rate — above 6% kills the launch gate
Avg price
Incredible$26.84avg listing price — sweet spot $15–$100
Price range
Incredible$17.81–$39.60cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great242.67avg incumbent reviews — the moat a new listing must climb
Market size
Okay$273K$273K/yr · 60K searches
Growth
Okay+12.9%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Competition
Bad97%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand