54
mag float
Worth a lookShows low returns (1.0%), but brand-locked demand (top 5 brands take 90% of clicks) keeps it on the watch list.
Returns
Incredible1.0%return rate — above 6% kills the launch gate
Avg price
Incredible$38.64avg listing price — sweet spot $15–$100
Price range
Great$13.07–$116.85cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Review moat
Good936.11avg incumbent reviews — the moat a new listing must climb
Conversion
Okay4.0%search→purchase rate — share of searches ending in a sale
Market size
Okay$260K$260K/yr · 171K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+2.4%90-day search growth — must beat 0% to launch
Brand share
Okay90%top-5 brand share — brands hold most of the demand