46
love blanket
Skip itA small market ($24K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$31.98avg listing price — sweet spot $15–$100
Price range
Great$13.07–$55.48cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.3%return rate — above 6% kills the launch gate
Brand share
Great58%top-5 brand share — no brand owns this niche
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,176.92avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-13.8%90-day search growth — must beat 0% to launch
Market size
Bad$24K$24K/yr · 30K searches