50
lizard light bulb
Worth a lookShows searches that convert (11.7% search→purchase), but a small market ($72K/yr) keeps it on the watch list.
Conversion
Great11.7%search→purchase rate — share of searches ending in a sale
Returns
Great1.3%return rate — above 6% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Good$12.31avg listing price — sweet spot $15–$100
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Review moat
Okay1,665.65avg incumbent reviews — the moat a new listing must climb
Growth
Bad-0.9%90-day search growth — must beat 0% to launch
Price range
Bad$5.13–$18.15cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$72K$72K/yr · 50K searches