65
live aquarium plants
Worth a lookShows low returns (0.6%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 6% kills the launch gate
Quality gap
Incredible3.9★avg incumbent rating — lower means beatable quality
Avg price
Great$16.12avg listing price — sweet spot $15–$100
Competition
Great38%top-5 click share — an open shelf
Market size
Great$888K$888K/yr · 2.3M searches
Price range
Good$2.99–$45.56cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good65%top-5 brand share — brands hold most of the demand
Review moat
Good1,050.61avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Growth
Bad-15.6%90-day search growth — must beat 0% to launch