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little bites dog food
Launch itA $1.6M/yr market growing +19.2% this quarter with returns at 0.0% — clears our launch bar.
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Avg price
Incredible$28.87avg listing price — sweet spot $15–$100
Market size
Great$1.6M$1.6M/yr · 678K searches
Price range
Great$7.84–$59.51cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great8.0%search→purchase rate — share of searches ending in a sale
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Growth
Okay+19.2%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,958.17avg incumbent reviews — the moat a new listing must climb
Brand share
Bad100%top-5 brand share — brand-locked demand