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liquid bandage dog
Skip itA concentrated shelf (top 5 take 88% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible16.9%search→purchase rate — share of searches ending in a sale
Returns
Great1.1%return rate — above 6% kills the launch gate
Avg price
Great$15.43avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good$8.47–$22.19cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$254K$254K/yr · 98K searches
Growth
Okay+10.7%90-day search growth — must beat 0% to launch
Review moat
Bad5,822.11avg incumbent reviews — the moat a new listing must climb
Brand share
Bad91%top-5 brand share — brand-locked demand
Competition
Bad88%top-5 click share — a locked-up shelf