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lillian ruff dog shampoo
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 6% kills the launch gate
Avg price
Incredible$37.13avg listing price — sweet spot $15–$100
Price range
Incredible$16.63–$54.40cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great10.3%search→purchase rate — share of searches ending in a sale
Review moat
Good1,088.31avg incumbent reviews — the moat a new listing must climb
Growth
Okay+9.4%90-day search growth — must beat 0% to launch
Market size
Okay$148K$148K/yr · 39K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Bad70%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand