46
lead for dogs
Skip itA small market ($30K/yr) — this niche doesn't clear our bar today.
Avg price
Great$15.58avg listing price — sweet spot $15–$100
Price range
Good$6.71–$30.51cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+38.8%90-day search growth — must beat 0% to launch
Brand share
Good69%top-5 brand share — brands hold most of the demand
Conversion
Good4.7%search→purchase rate — share of searches ending in a sale
Returns
Good2.8%return rate — above 6% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Review moat
Bad9,744.95avg incumbent reviews — the moat a new listing must climb
Market size
Bad$30K$30K/yr · 41K searches