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lavender dog shampoo
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 6% kills the launch gate
Conversion
Incredible13.7%search→purchase rate — share of searches ending in a sale
Avg price
Incredible$22.99avg listing price — sweet spot $15–$100
Price range
Great$8.50–$60.35cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$158K$158K/yr · 50K searches
Growth
Okay+6.5%90-day search growth — must beat 0% to launch
Review moat
Bad12,558.29avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad93%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand