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lavender cat litter
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 6% kills the launch gate
Avg price
Great$20.98avg listing price — sweet spot $15–$100
Conversion
Good6.7%search→purchase rate — share of searches ending in a sale
Price range
Good$6.09–$37.93cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+18.6%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad17,676.5avg incumbent reviews — the moat a new listing must climb
Competition
Bad86%top-5 click share — a locked-up shelf
Market size
Bad$30K$30K/yr · 22K searches
Brand share
Bad100%top-5 brand share — brand-locked demand