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kennel mat
Worth a lookShows a sweet-spot price point ($22.45 avg), but soft demand (+1.1% this quarter) keeps it on the watch list.
Avg price
Great$22.45avg listing price — sweet spot $15–$100
Price range
Great$8.04–$38.70cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great2.0%return rate — above 6% kills the launch gate
Brand share
Good64%top-5 brand share — brands hold most of the demand
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Okay$132K$132K/yr · 281K searches
Review moat
Okay3,618.61avg incumbent reviews — the moat a new listing must climb
Growth
Okay+1.1%90-day search growth — must beat 0% to launch
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale